Collection: PHENICE

'Aggunj' distances itself from the fleeting cycles of fast fashion, embracing instead the poetry of slowness. Beauty, for Aggunj, is found in the substantial and the soulful. At its core lies an unshakable faith in the human hand. No technology, no algorithm, can replicate the intimacy, imperfection, and energy of craftsmanship. Through the meticulous language of hand embroidery, Aggunj explores daring silhouettes and expressive forms- romantic, dramatic, and entirely unafraid.

This philosophy takes shape in the brand’s latest collection, Phenice. Named after the phoenix, it is a meditation on resilience and transcendence. Here, ruins dissolve into radiance, and ethereal glamour becomes the lexicon of revival. Shimmering textures, luminous surfaces, and liquid silhouettes suggest light piercing through darkness. Every piece embodies reinvention- fragile yet powerful, delicate yet commanding- rising with celestial weightlessness, reclaiming beauty from remnants of the past. Phenice is not merely a collection; it is a metaphor for hope, endurance, and the art of becoming anew.